Earlyears Baby Rocking Horse Earns Creative Child Magazine's "Toy of the Year" Award

Parsippany, NJ (PRWEB) August 3, 2007 -- Earlyears' Baby Rocking Horse has been presented with the coveted 2007 Toy of the Year Award by Creative Child magazine in the Baby and Toddler Ride on Toys category. Through its annual award program, Creative Child recognizes play products that meet its high standards for nurturing creativity, safety, design, durability and social responsibility - products that offer children something "extra" for optimal learning, play and fun.

"It's an honor to have Earlyears' Baby Rocking Horse recognized by Creative Child magazine as a top toddler ride on toy," said Ticia Will, Senior Product Manager at International Playthings, Inc. "The Baby Rocking Horse, like all of the Earlyears products, was designed specifically to promote meaningful development, as well as interaction between caregiver and infant. It is extremely gratifying to have a respected publication like Creative Child recognize Baby Rocking Horse for those specific qualities."

Earlyears' Baby Rocking Horse is designed for toddlers aged 12 months and up. The Baby Rocking Horse jingles when rocked, has a mane and tail that crinkles when squeezed, and features a soft padded plush body. The Baby Rocking Horse, which retails for $109.99, is sturdy, anti-tip ride on toy that features foot rests and safety handles.

Earlyears is one of four lines of products distributed by IPI to earn top honors from Creative Child magazine this year. Also included are the Blonde Cookie Girl by Gotz, Barnyard Blast, Knight's Castle, and Fantastic Fairytales by iPlay®, and Marine Special Forces Unit, Town Flower Shop, and Mac the Recon Ranger by Mighty World.

About International Playthings, Inc. (IPI)

Since its inception in 1967, IPI has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, IPI has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Grand Toys International, Limited, (Nasdaq: GRIN), IPI offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on IPI, its brands and individual products can be found at www.intplay.com.

About Earlyears

Earlyears products, for ages 0-36 months, are designed to entice, entertain and nurture growing babies every step of the way - from their first sensory experiences, to the development of cognitive, language and social skills. Earlyears toys are high-quality, developmental, cuddly, chewy, classic, innovative, attractive, safe, educational, award-winning and best of all - fun!

Media Contacts:

Ticia Will            

International Playthings, Inc    

(973) 316-2500 x 246        

ticia.will @ intplay.com    

Jason Ledder

R&J Public Relations, LLC

(908) 722-5757

jledder @ randjpr.com

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